What about stake(or share)holders--would they fit on this list? Granted, by taking care of the business, you are taking care of stakeholders; but, I imagine stakeholders could have different opinions of how to 'take care of the baby' and the expected outcome of doing so.
If everyone is saving their love for their own baby, how do you get more love for your baby? The answer is showing people how taking care of your baby is taking care of their baby too. There are only three groups you need to show: • Vendors • Employees • Customers