What about stake(or share)holders--would they fit on this list? Granted, by taking care of the business, you are taking care of stakeholders; but, I imagine stakeholders could have different opinions of how to 'take care of the baby' and the expected outcome of doing so.
  •  
    I'm writing to the entrepreneur, so in this case the entrepreneur is either the only shareholder, or is acting as the proxy for the other shareholders.
;