In terms of a cash-aware culture, what should a typical employee, who does not make direct financial decisions, know about the company's cash and use of cash? And are "card-carrying" employees different in their level of awareness?
    This is a tough area. When the company was smaller just a few people spent money, but everybody had a sense of what we were spending on. Now more people have the ability to spend on the company's behalf -- which means more reasons to explain the situation and get buy-in -- but it's harder for everyone to understand the real situation, and it's hard for people to make wise decisions about trade-offs without all the information. I think the best thing is to get people to think about it in terms of 'If this was my money...', plus an attitude that cash always needs to be conserved.