Please make note of two important casing changes that impact marketing copy. Faithlife adheres to specific casing standards to ensure consistency and excellence in published content.
We are now title casing both H1s and buttons* across all brands and channels. For example:
Marketing Casing Changes
Hi team,
Please make note of two important casing changes that impact marketing copy. Faithlife adheres to specific casing standards to ensure consistency and excellence in published content.
We are now title casing both H1s and buttons* across all brands and channels. For example:
H1: 5 Best Practices for Church Websites
Button: Save Now
For additional casing questions, please see (and bookmark) Marketing Casing Standards located in the revised Marketing Style Guide.
For general Faithlife marketing style/grammar/punctuation questions, please refer to the Marketing Style Guide.
*If a CTA is intended to be a button, please make sure this is clearly identified in the copy.