The “Art” of Rhetoric

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“Now the proofs furnished by the speech are of three kinds. The first depends upon the moral character of the speaker, the second upon putting the hearer into a certain frame of mind, the third upon the speech itself, in so far as it proves or seems to prove.” (Page 17)

“chiefly to accuracy (ὀρθοέπεια), those of the latter to beauty (εὐέπεια), of style.” (Page viii)

“ Hence the three kinds of rhetoric are: (1) deliberative; (2) forensic; (3) epideictic.” (Page xxxiii)