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Church Communications Handbook

by Wanda Vassallo

Publisher:

Kregel

, 1998

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Overview

An experienced speaker and author on communication issues, Wanda Vassallo provides a comprehensive look at structuring all forms of communication in the local church. She stresses the importance of and shows how to develop an overall communications plan. She discusses issues such as how to advertise, how to talk with the media to get out your message, how to communicate effectively with church members, and how best to utilize technology. Chapters include:

The Stranger in Your Midst
Structuring and Conducting Successful Meetings
Publishing a Dynamic Newsletter
Communicating in a Crisis
Special Evangelistic Events

This new resource incorporates the developments of recent technology into a practical reference tool for pastors, parachurch ministry heads, church secretaries, and other church staff members. Helpful forms, checklists for planning and tracking progress, and examples of materials from cutting-edge churches make this an invaluable addition to your library.

Top Highlights

“Wade believes that there are two key reasons why people will remain at a church. First are relationships. People are connected. They don’t feel like outsiders. Second is involvement. Some participation anchors people and fast-forwards assimilation.” (Page 60)

“You should begin by defining the boundaries of the community you are trying to reach.” (Page 23)

“But the main problem, he believes, was that the church had lost its vision” (Pages 16–17)

“If you don’t know where you want to go, any road will lead you there’” (Page 22)

“He has a special purpose for your church in your community,’” (Page 16)